Step 1: Define What You Want to Be Known For

Let’s be honest—people don’t just buy from companies anymore.
They buy from people they know, like, and trust.

That’s why growing your personal brand alongside your business isn’t a nice-to-have. It’s a growth strategy.

Whether you’re a founder, a service provider, or the face of your creative studio, your personal brand builds credibility, creates connection, and opens doors (to clients, partnerships, and media opportunities alike).

But where do you start?

At Vitalize, we’ve built personal and business brands from the ground up, and today we’re breaking down exactly how to create and market a personal brand that fuels growth.

Here’s the million-dollar question:
When people hear your name, what do you want them to immediately think?

Get clear on:

Your expertise (what you do and how you solve problems)

Your perspective (what makes your approach different)

Your personality (yes, this matters—a lot)

Pro Tip: Don’t water yourself down. Strong brands repel and attract in equal measure. Authenticity wins.

Step 2: Audit Your Online Presence

Your personal brand already exists—whether you’ve curated it or not.

Search your name.
What shows up? Is it aligned with the reputation and authority you want?

Take stock of:

Your social media profiles

LinkedIn (this one’s gold for B2B pros)

Your personal website (if you have one—if not, keep reading!)

Any media mentions or guest content

Your goal: Consistency across every platform.

If your profiles look like an afterthought or don’t clearly tell your story, it’s time for an upgrade.

Step 3: Build (or Refresh) Your Personal Brand Assets

If you want to be taken seriously, you've gotta look the part. 

No, that doesn't mean you need to go out and buy a new suit and tie. Not if that's not true to you. But you will want to make sure you have brand assets that look fresh and represent you well. You’ll need:

A professional headshot (no, not the one from your cousin’s wedding)

A short, powerful bio tailored to different uses (social, media, speaking gigs)

A personal website or landing page

Branded content – Think thought leadership posts, videos, blogs, podcast guest appearances

At Vitalize, we often remind clients: your personal brand content doesn’t need to go viral. It needs to make the right people stop scrolling.

Step 4: Create a Content Strategy (That You’ll Actually Stick To)

If you own or lead a company, use that to your advantage.

Here’s how to cross-pollinate:

Share personal insights on your company’s social media

Publish founder letters or blog posts on your business website

Create video content where you speak directly to your audience (pro tip: this is our specialty at Vitalize 😉)

Your business gives your personal brand context.
Your personal brand gives your business humanity.
That’s how the two work together.

Step 5: Leverage Your Business Brand

Your audience needs to hear from you—regularly.
That’s how you stay top of mind and build trust over time.
If you own or lead a company, use that to your advantage.

Here’s how to cross-pollinate:

Share personal insights on your company’s social media

Publish founder letters or blog posts on your business website

Create video content where you speak directly to your audience (pro tip: this is our specialty at Vitalize 😉)

Your business gives your personal brand context.
Your personal brand gives your business humanity.
That’s how the two work together.

Step 6: Grow Through Collaborations & Media

Once your brand foundation is solid, accelerate your reach:

Collaborate with aligned brands or creators

Seek out podcast interviews

Write guest articles for industry sites

Speak at events or webinars

Each collaboration introduces you to a new audience and adds credibility.

Step 7: Stay Consistent (But Evolve)

The best personal brands aren’t built overnight.
They’re the result of showing up consistently and evolving with your business.

Revisit your strategy quarterly.
What’s working? What’s not? What’s changed in your industry?

One final tip for the road: Even if you outgrow parts of your personal brand, visibility and trust compound. Keep showing up.

Ready to Amplify Your Personal Brand?

If you want help building a content strategy or creating authority-building video content that grows both your personal and business brand, you're in luck! That’s what we do best.

The team at Vitalize would love to help you start or grow your personal brand this year through digital marketing and content that will bring your audience right to your front door. Let’s talk about how to make your personal brand work for your business growth.